Click-Through Rate

Click-through rate is the number of people that click on a link out of the total number of people who saw the email, social ad, or call-to-action (CTA) on a website page. For example: Let’s say that we have a CTA on a blog post, and that CTA was seen by 900 unique people but only 45 people clicked on the CTA. This means that the click-through rate is 5%.

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